Labs
The research layer.
Where the portfolio studies its craft in the open.
In the Labs layer, Herringbone studies how local marketing changes, turns what it learns into frameworks the whole portfolio can use, and earns the standing that makes founders want to join and clients want to stay.
What labs covers
- Continuous study of how local marketing is changing, treated as a discipline rather than a reaction, so the portfolio is never the last to understand a shift.
- Proprietary frameworks that come out of that study, the repeatable models and methods that make Herringbone’s read on the market something a competitor cannot simply copy.
- The public work that carries it: research notes, podcasts, and thought leadership, so the thinking does not sit in a drawer but builds the brand and standing of every company in the portfolio.
What difference it makes.
Most agencies do good work quietly and let it disappear into client folders. Labs takes the best of what the portfolio learns and puts it into the open, where it pulls double duty: sharpening every company’s practice and building the kind of reputation that compounds.
Authority is an asset. Labs is how Herringbone builds it with intention.